Direct marketing spam.
They bought or rented a list of names and addresses from ADMA (that’s a link to their opt-out page). Not only that but the Guide Dogs marketing campaign involves sending toys through the mail, and the cost of that can’t be insignificant. Instead of sending people unsolicited crap, they could funnel resources into training guide dogs. Wouldn’t that be a better use of money?
I am on the ADMA do-not-mail register now, but Guide Dogs Australia is now on my DO NOT list, as will be anyone from whom I get unsolicited mail (physical or electronic). No way will I give money to that organisation or any other; no way will I buy goods and services from a spammer and it doesn’t matter if any of those are charities or not. If you invade my privacy repeatedly you can go fuck yourselves.
Just to clarify this, it’s not that I have anything against Guide Dogs Australia, but it’s ADMA and that evil business model that involves selling private customer information without your consent. I would be very happy if ADMA went to hell, assuming such a thing existed. As it is, I will boycott anyone who does business with them, if I can identify such a link.