The Sydney Morning Herald has taken the strange step of making The Guide (the TV section) optional in Monday’s paper. They now also sell it on Sunday and it has an 8-day range from that day. It seems apparent that this is an attempt to boost falling sales on Sunday, but I’m not sure how well that will work; I certainly won’t be buying that crappy rag.
Not only that, but I went to get milk and the paper at the corner store and the Monday paper wasn’t supplied the now-optional section, meaning they lost a sale. Checking with the newsagent, I heard a story about people asking if they could buy The Guide on its own. On being told no, they walked out without buying anything. That means lost sales there as well. Does Fairfax know how many people only buy a paper on Monday because they wanted the TV schedule? I guess they’ll find out by the drop in revenue on Monday.
I’m on of those who’ll now rely on the EPG on the television, not available when I started buying papers but it’s now a good, free alternative. News, I can also now get online so I have no need at all for a paper on Monday at all. So long, SMH.